power of pricing

• What you have in the house 
• What you need out of it 
• What you want 
• What it appraised for in the past 
• What you heard your neighbor’s home sold for 
• What the tax office says it is worth 
• How much it is insured for 
• Based on prices of homes where you are moving

what a buyer is willing to pay for the property, based on

• Today’s market, competition, financing, & economic conditions
• The buyer’s perception of the condition of the property
• Location
• Average marketing time